Thursday, September 19, 2013

Exercise Two - Billboard as Personal Advertisement

For the second exercise of the semester we had to go out and find or google a billboard that we would then strip it of its original contents and make a sign that told something to the world on the billboard about ourselves. Although this was only an exercise and one of first at that, it was still a bit difficult for me for a few reasons. The most difficult was for me to think of how I would represent myself. What would I say on a billboard to capture who I am? The reason this was so hard for me was because I never know how to answer any question about myself. I am honestly not sure how people do. So when it came down to it the way I picked what I said on the billboard was from a quote from a movie that I watched shortly before this exercise, I just couldn't get the quote out of my head. Partially because it is hilarious, especially in the context of the actual film ( The calcium kid). I also related to the quote, not only because the actual quote was funny, but the over all sense of humor is on point with my own. Even though the quote seems kind of dumb and silly, I also believe in the message. Nothing is out of reach if you try and have what it takes to accomplish a task. I am an optimistic person, I feel as though things will work out in the end, but even above that they will work out the way that they are suppose to. For whatever reason, this quote from this comedy conveyed that message better than anything else I could think of . 

When it came down to finding the actual billboard. That part was pretty easy, on my way home I always pass this one billboard on the corner of 27th and O street. This bill board sits on top of building, and for some reason I have always liked the position of it, so I thought this would be the perfect billboard for this project. The only problem with taking a photo of that billboard is that it's at the cross road of two busy streets so I was running back and forth to find the best vantage point. Every time I thought that I found a good one a bus or big truck got the red light and was in my way. After a decent amount of time I finally got the shot and was happy with the spot. 


The next step to the exercise was taking the photo of the billboard into photoshop and making it black and white. This is where the second challenging part of this assignment came into play. I've never used photoshop prior to this exercise, so I had no idea how to go about this. Good thing it really was not a hard thing to do and it only took me a few minutes to figure that part out. 

Then after making the billboard image black and white I then had to strip the billboard of its contents so I could then make my own design. This was probably the easiest part of the exercise. All that is needed to be done to accomplish this is to outline the billboard and then just fill white. 

After I whited out the billboard it was now time to create my own. A billboard that said something about myself. So, I put the quote "Nothing is out of reach if you have long arms." I felt since this quote is a little dumb and simple minded that it should stand alone. I also like the idea of a lot of white space. Then I just selected a simple sans serif type. After that I just wanted to place it towards the top side of the billboard to subtly introduce the idea that this is meant to be for a tall person with long arms. I also made it so the text is all one line to express the long arm. 

No comments:

Post a Comment