For these Type Specimen Posters I started to out by looking at ones that I found on the internet so I could get some idea of what a type specimen poster was and also how to go about making one. After looking at numerous examples online I then kind of went a different direction from all the ones that I saw. I wanted to create something that was effective but also something that was a lot different than any other type specimen poster I had seen.
What was difficult for me at first was finding a way to incorporate body of text in the poster while not making it too much text and having it be overpowering at the same time. That is why in some of the designs there is no body of text at all. Another thing that I felt was difficult was creating an effective variation of type size and style within the typeface without if feeling disconnected.
For this first gill sans Poster I tried to make it simple. I just put Gill sans on top. Large. Using the basic font for it. For some reason the idea of separating the G from ill was a good idea. I kept thinking it was a good idea, maybe because I thought it was almost a play on words will ill and sans. Even though the idea never really was that obvious in the design I kept with it. As far as displaying the various type sizes and styles in the typeface I just made that black on white. I thought this would be a clear indicator of what this type looked like at its core. Then I followed that by some information about the type underneath and lastly what some of the sybmols look like in the typeface in all the different styles.
For my second Gill Sans poster I still went with the concept of putting the name of the typeface large on the top of the page. The reason I did it on this one was because Gill Sans was first created to display the name of bookstore. So, I thought that it would be a good idea to try and create a store front. I was later told that when making designs you don't typically want to make them be illustrations, but I still liked the idea. So I tried to tone it down so it doesn't scream store front while still holding some idea that it was where I was going with the idea.
For Both of my Futura posters they have virtually the same design. The way the text is laid out in the front is identical. I liked the idea of just going through the alphabet, starting with the largest and boldest type on the top and slowly going to the thinnest and smallest point size on the bottom. The only difference between the two designs is that of the background. Futura was a typeface that its inspiration came from geometric shapes. For each of the background designs I created a different layout of various geometric shapes to express this idea.
For my first Baskerville Poster I greatly toned down my original idea to create this poster. I have a hard time not thinking of illustrations in any instance and designing these posters was no exception. Since the typeface is called Baskerville I thought that it would be a great idea to make the poster look like a village called Baskerville. I made a town square with houses made to look like baskets, roads and all. I then realized this was not advertising the type in a way that it was meant to be created, so I axed that idea. I couldn't get rid of the idea of making baskets though, so instead I made four baskets two of them expressing the letters of the typeface and the other two expressing the numbers.
For my second Baskerville poster and my final poster I only used one letter for all of the designs. A "Q". All of the "Q's" are different fonts and residing inside each of them are different elements of the typeface. In one I have a body of text telling the history of the type. In another I have various symbols of the typeface. In the last I have displayed the alphabet in different fonts on the type. Finally I took the tail of the Q to underline the title of the poster, which is Baskerville. Also making all of the Q's look like they are pilling up on one another.
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